PG create all dimensions of company and brand identities; company and product names, tag line, symbol, logotype – in both Chinese and English, and when required other languages.

Our naming process centers on jointly developed criteria to evaluate the names created, and is followed by testing with target consumers. This delivers unique and appropriate names, which have been carefully vetted in the marketplace.

Starting with the company and/or product brand name, we apply the basic design elements in a complete and systematic way. Symbol, logotype and their interplay, are combined to develop a strong platform. Once definite, we strengthen these core identity elements by providing guidelines for using the brand identity in the most effective and consistent way.